Vegan designer fashion? How Stella McCartney is turning the fashion industry on its head!

Stella McCartney is one of the pioneers in the fashion industry. She is one of the first designers to focus on sustainable and vegan designer fashion and vegan designer bags .

Stella McCartney was born in London and grew up in the countryside. She is the daughter of Linda and Paul McCartney. In the early 1990s she began studying at the Central Saints Martins College of Art and Design in London. She graduated in 1995.

Two years later, after only two collections, she was appointed head designer of Chloé . At the same time, she brought her college friend Phoebe Philo with her to Chloé as her assistant. In 2000, she designed the wedding dress for Madonna.

In 2001, she left Chloé and founded her own label, which specialises in fairly produced and vegan designer fashion . Her trademarks are elegant cuts , natural self-confidence and sexy femininity .

Stella is a staunch vegetarian, so using leather or fur in her collection was out of the question for her. She was the first designer to make vegan designer bags and fashion . Her collections include ready-to-wear for women, men and children, accessories, lingerie, glasses and perfumes. The label currently has 51 independent stores worldwide, for example in New York City and London. Her vegan designer fashion is also shipped to over 863 sales outlets and online to over 100 countries.

In 2003, Stella McCartney made her debut with her first perfume. In 2004, she began working with Adidas. With adidas by Stella McCartney, she designed a sporty women's collection. In 2005, she collaborated again with H&M . Three years later, Stella McCartney launched her first lingerie collection.

Winter 2010 was a very special one. Ten years ago, our favorite vegan designer bag was introduced, the Falabella by Stella McCartney . The vegan designer bag impresses with a braided chain detail and is still the designer's best-selling item today. In the years that followed, the designer designed more and more bags that corresponded to her company philosophy. The vegan designer bag became her flagship and made the hearts of the fashion industry beat faster. In the same year, the first kids' collection was introduced. This includes clothing for newborns and children up to the age of 14. Shortly afterwards, in 2011, the launch of the first sunglasses collection followed.

2012 was a very special year for the designer, as she was appointed creative director of adidas and given the task of dressing the British Olympic team. Stella McCartney was the first designer to design for all disciplines for the Olympic and Paralympic Games . This was a first at the time. For the 2016 Games in Rio, she designed the entire collection, as she had done four years previously. 2016 was also important for her own label. In March, her first fragrance "Pop" was launched, and in the summer the first swimwear collection. The first Stella McCartney men's collection followed shortly after.

The aspect of sustainability runs through all collections and areas of the fashion house, with the vegan designer bag becoming the flagship. The materials used are sustainable and fairly produced or recycled raw materials . In recent years, Stella McCartney has become a trendsetter when it comes to sustainable, fairly produced and vegan designer fashion. Her timeless design means her fashion is made to last forever.